Business blog

Effective business blogging balances clarity, insight, and engagement. This post, one of a series I wrote in 2013, analyzes the New Zealand qualifications system and advocates for meaningful change. It showcases my ability to craft compelling, well-researched content that informs and engages a professional audience.

or read the PDF version of the blog here

Website content

Strong website copy combines clarity, persuasion, and user engagement. This course page for the Certificate in Beauty Therapy demonstrates my ability to write compelling, informative content that speaks to a target audience. Designed for both readability and SEO, it balances clear structure, persuasive calls to action, and a professional yet approachable tone to drive conversions and inform potential students.

or read the PDF version of the Web page here

Business writing

Clear, structured, and effective business writing ensures smooth operations and accessibility. This enrolment procedure demonstrates my ability to create well-organized, user-friendly documentation that simplifies complex processes. With a focus on clarity, professionalism, and compliance, this document serves as a practical example of my technical writing expertise.

Creative storytelling

Stories capture emotions, moments, and unspoken truths. This flash fiction piece showcases my ability to craft immersive narratives with evocative language, tension, and atmosphere. Through carefully chosen words, I bring fleeting connections and raw emotion to life: one story at a time.